Scientific Paper on a Water Flea - 751 Words

The Effects of Alcohol and Caffeine on the Heartbeat Rate in Daphnia Magnus ï ¿ ¼ Erika Huizenga Ashley Kofahl The Effects of Alcohol and Caffeine on the Heartbeat Rate in Daphnia Magnus Abstract The projects purpose was to determine the effects of alcohol and caffeine on the heartbeat rate in Daphnia Magnus. Our hypothesis is alcohol causes a decrease in heart rate, whereas caffeine causes an accelerated heart rate, predicting that the more caffeine we give the daphnia the faster it heartbeat rate will become and the heartbeat rate will decrease as we give the Daphnia alcohol. After doing the experiment we found that the more caffeine we added to the Daphnia Magna the faster its heartbeat rate became. We also found that†¦show more content†¦We Placed 1 drop of a 1% caffeine solution on the Daphnia. After waiting for a few seconds we began to count the heart beats and recorded the results on our data sheet. Next we removed the excess solution from the Daphnia and flushed it with aquarium water. Using the same procedure we monitored the effects of 1 1/2% and 2.0% caffeine solutions and recorded our results and placed the Daphnia in the recovery tank. After completing the caffeine series, we obtained a the second set of drugs. This time instead of using caffeine we used varied concentrations of alcohol 2%, 4% and 6% using the same method as the caffeine procedure. Again recording our results and placing the Daphnia in the recovery tank when finished. Results The original purpose of this experiment was to determine how alcohol and caffeine effected the heartbeat rate of a Daphnia. The results of the experiment were that the higher percentage caffeine and alcohol placed onto the Daphnia the higher the heart rate. Average Daphnia Magnus Heartbeats per Minute ï ¿ ¼Ã¯ ¿ ¼ ï ¿ ¼ Conclusion After completing the experiment we found that when we gave the Daphnia caffeine the heartbeat rate did show an increase. However, we also found that alcohol also increased the number of times the heart beat. Even though we performed all of the experiments very carefully, we cannot be certain that the effect we saw was due to the drugs. Perhaps the change in heartbeat rate is caused byShow MoreRelatedDaphnia Experiment Report1504 Words   |  7 Pageseffect on heart rate. To test this, daphnia will be placed in water and then caffeine solution, so the difference in heart rates can be compared. Daphnia are small invertebrates that are found in aquatic environments, more commonly known as ‘water fleas’. They are approximately 3mm in length and have simple internal structures. They have transparent skin that allows you to view their internal organs, making them ideal subjects for scientific experiments. 2. Hypothesis It is expected that theRead MoreThe Plague Of The Black Death1798 Words   |  8 PagesThere were three major outbreaks of the Black Death pandemic in the world. In the history the Black Plague is also called as the Black Death or Bubonic Plague. This research paper will mainly cover the European outbreak of the 14th century as it is considered to be the era of the worst time of the Black Death period. Many historians would agree that the events of 1300s led to dramatic changes affecting every European country in all the aspects. Creating economic, social, religious, and medical issuesRead MoreThe Effect Of Caffeine On The Heart Rate Of Daphnia2723 Words   |  11 Pagesand even temperature. This report will examine if the caffeine is good or bad for the living organism’s health and body. And discuss about where the caffeine is produced and used in daily life of human beings and on the environment. Daphnia is a water flea used in this experiment because of its genomic infras tructure with wide range of phenotypic diversity. This quality of Daphnia makes them a versatile model for the experiment. Also their transparent body allows the experimenter to visually see howRead MoreWhat s Of A Scientist? S Tool Box? Essay2109 Words   |  9 PagesWHAT S IN A SCIENTIST S TOOL BOX? LITERATURE REVIEW The microscope has been one of the greatest contributions to scientific study known to mankind and like a hammer is found in every carpenter s toolbox, one would find a microscope in a scientist s toolbox. A microscope is used to view matter not obvious with 20/20 vision and can magnify objects as small as the smallest atom. The nomenclature for microscope derives from two words, mikros and skopein which means seeing small. The historyRead MoreMicroorganisms - Friend or Foe2182 Words   |  9 Pagesin everyday, non-scientific terms as ‘germs’  or  bugs. Each disease has a specific pathogen, i.e. different diseases are caused by different kinds of germ. If the disease organism can be transmitted from one person to another it is said to be  infectious. Non-infectious diseases, such as allergies, cancer, vitamin deficiency, and mental illness may develop when the body is not functioning properly. Common infectious diseases can be spread (or be caught) by consuming food or water containing pathogensRead MoreThe Black Death As A Turning Point Essay1924 Words   |  8 PagesYersinia pestis, which was carried on the fleas off infected black rats and spread to Europe by Genoese trading ships from Asia. Some historians believed the Black Death marked the beginning of a deep recession within Britain as well as the beginning of the Renaissance, a period of striking artistic expression, whereas other historians seem to take the view point that the Black Death simply amplified an already declining Britain. In respect of this, in this paper the state of Britain at the time willRead Moretropical rainforest Essay5226 Words   |  21 Pagesï » ¿3.1.1. Why does life thrive in the tropical rainforest? The tropical rainforest is very rich in water and food thus life thrives. We all know that food and water are the things that animals need the most for their survival. It also has a warm temperature due to the constant energy that the sun provides. The plants need the sunlight for the process of photosynthesis to be completed and use it to derived energy. And the plants serve as the food for some animals and these animals serve as the foodRead MoreBiohazards of Sewage Sludge Essay4861 Words   |  20 Pagesdefinitions. Thus for the sake of this paper we will treat the two definitions as equal and interchangeable. While in most cases, the composition of the received wastewater is uncontrollable, the makeup of the resultant sludge must be known in order to determine its suitablility for various uses (Prod, cornell). When evaluating the composition of sludge, its physical and chemical properties must be considered. Questions that should be asked are: How much water and solid matter does it contain?Read MoreEssay on Silent Spring - Rachel Carson30092 Words   |  121 PagesBeacham. The following sections, if they exist, are offprint from Beachams Guide to Literature for Young Adults: About the Author, Overview, Setting, Literary Qualities, Social Sensitivity, Topics for Discussion, Ideas for Reports and Papers.  © 1994-2005, by Walton Beacham. All other sections in this Literature Study Guide are owned and copywritten by BookRags, Inc. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means graphic, electronicRead MoreLogical Reasoning18993 0 Words   |  760 PagesExplanations ........................................................................................ 483 Assessing Alternative Explanations ................................................................................................ 488 The Scientific Method ........................................................................................................................ 490 Some Case Studies .............................................................................................

Should Marijuana Be Legalized Essay - 875 Words

There are many reasons Cannabis should be legalized. Lower Deforestation, produce cleaner gasoline, taxing it can be profitable, Healthier Americans, medicinal purposes; these are just some of the reasons Marijuana should be legalized. It is said that the only reason Marijuana became illegal was because Mexican-Americans started using it. Americans were familiar with cannabis; however they hadn’t seen it used for medicinal purposes or recreationally. The media played into the American’s fears and made Marijuana, as the Mexican Americans called it, illegal. American are now more in favor of legalizing Marijuana than criminalizing. Marijuana has many wonderful uses outside of recreational purposes. The world’s forest still covers about 30 percent of our planet. Our most precious form of oxygen is in danger of becoming nonexistent. Logging operations cut down countless of trees each year for money, paper and paper products. Keeping trees alive and standing is neces sary to the world’s well-being. We may use Hemp as a way to save tress from being cut down. It takes 30 or more year to harvest trees to make paper compared to three to six months with cannabis. It produces more fiber than wood chippings do. Cannabis requires no dangerous chemicals in the paper pulping process. The USDA reported in 1916 that just one acre of hemp produced as much paper as four acres of trees annually. Cannabis is a reusable source and can be recycled more often than paper. Cannabis can be aShow MoreRelatedShould Marijuana Be Legalized?849 Words   |  4 Pageswhether marijuana should be legalized. Around 23 states have legalized marijuana for medical and recreational use. In the state of Illinois, medicinal use of marijuana has been passed on April 17, 2013. Since January 2014, patients are able to obtain marijuana with a doctor s recommendation. The new debate is whether marijuana should be legalized for the general public as a recreational drug. Although some believe that marijuana is harmless, and that it has beneficial medicinal uses, marijuana shouldRead MoreShould Marijuana Be Legalized?1715 Words   |  7 PagesMarijuana in Society Cannabis, formally known as marijuana is a drug obtained from the tops, stems and leaves of the hemp plant cannabis. The drug is one of the most commonly used drugs in the world. Only substances like caffeine, nicotine and alcohol are used more (â€Å"Marijuana† 1). In the U. S. where some use it to feel â€Å"high† or get an escape from reality. The drug is referred to in many ways; weed, grass, pot, and or reefer are some common names used to describe the drug (â€Å"Marijuana† 1). Like mostRead MoreShould Marijuana Be Legalized?1489 Words   |  6 Pagescannabis plant or marijuana is intended for use of a psychoactive drug or medicine. It is used for recreational or medical uses. In some religions, marijuana is predominantly used for spiritual purposes. Cannabis is indigenous to central and south Asia. Cannabis has been scientifically proven that you can not die from smoking marijuana. Marijuana should be legalized to help people with medical benefits, econo mic benefits, and criminal benefits. In eight states, marijuana was legalized for recreationalRead MoreShould Marijuana Be Legalized?1245 Words   |  5 PagesMarijuana is a highly debatable topic that is rapidly gaining attention in society today.   Legalizing marijuana can benefit the economy of this nation through the creation of jobs, increased tax revenue, and a decrease in taxpayer money spent on law enforcement.   Ã‚  Many people would outlaw alcohol, cigarettes, fast food, gambling, and tanning beds because of the harmful effects they have on members of a society, but this is the United States of America; the land of the free and we should give peopleRead MoreShould Marijuana Be Legalized?1010 Words   |  5 PagesThe legalization of marijuana became a heated political subject in the last few years. Twenty-one states in America have legalized medical marijuana. Colorado and Washington are the only states where marijuana can be purchased recreationally. Marijuana is the high THC level part of the cannabis plant, which gives users the â€Å"high† feeling. There is ample evidence that supports the argument that marijuana is beneficial. The government should legalize marijuana recreationally for three main reasonsRead MoreShould Marijuana Be Legalized?1350 Words   |  6 Pagespolitics in the past decade would have to be the legalization of marijuana. The sale and production of marijuana have been legalized for medicinal uses in over twenty states and has been legalized for recreational uses in seven states. Despite the ongoing support for marijuana, it has yet to be fully legalized in the federal level due to cultural bias against â€Å"pot† smoking and the focus over its negative effects. However, legalizing marijuana has been proven to decrease the rate of incrimination in AmericaRead MoreShould Marijuana Be Legalized?1231 Words   |  5 Pagesshows the positive benefits of marijuana, it remains illegal under federal law. In recent years, numerous states have defied federal law and legalized marijuana for both recreational and medicinal use. Arizona has legalized marijuana for medical use, but it still remains illegal to use recreationally. This is absurd, as the evidence gathered over the last few decades strongly supports the notion that it is safer than alcohol, a widely available substance. Marijuana being listed as a Schedule I drugRead MoreShould Marijuana Be Legalized? Essay1457 Words   |  6 PagesSHOULD MARIJUANA BE LEGALIZED? Marijuana is a drug that has sparked much controversy over the past decade as to whether or not it should be legalized. People once thought of marijuana as a bad, mind-altering drug which changes a person’s personality which can lead to crime and violence through selling and buying it. In the past, the majority of citizens believed that marijuana is a harmful drug that should be kept off the market and out of the hands of the public. However, a recent study conductedRead MoreShould Marijuana Be Legalized?1596 Words   |  7 Pages But what needs to be known before a user can safely and completely make the decision if trying Marijuana is a good idea? Many do not want the drug to be legalized because they claim that Cannabis is a â€Å"gateway drug†, meaning it will cause people to try harder drugs once their body builds up a resistance to Marijuana, because a stronger drug will be needed to reach a high state. This argument is often falsely related to the medical si de of the debate over legalization. It is claimed that this wouldRead MoreShould Marijuana Be Legalized?985 Words   |  4 PagesLegalize Marijuana Despite what people believe about marijuana, it hasn’t once proved to be the cause of any real issue. It makes you wonder what the reason as to why there is a war on drugs. Why is marijuana the main concern? Since the time that alcohol and tobacco became legal, people wonder why marijuana isn’t legal yet. The fact that marijuana is illegal is mainly caused by the amount of money, jobs, and pride invested in the drug war. Once the government starts anything, they stick to it. At

International Project Manager Training Plan Free Essays

Finally, emphasis Is placed on building a support system for the International Project Manager that consists of tenured Ms, language support and senior leadership. Keywords: international communication; project management: intercultural communication; training 3 groups of people understand and interpret the world. These differing interpretations that cultures give to their environment are critical influences on the interactions between working and managing across cultures. We will write a custom essay sample on International Project Manager Training Plan or any similar topic only for you Order Now – L. Hocking: Managing cultural differences: Strategies for competitive advantage In order for a Project Manager to effectively manage a project that requires intercultural interaction and communication, it is critical that he is provided with a solid foundation that introduces him not only to the project and desired outcomes but also to the culture with which he will be working. The recommended training plan included here will provide the experience and exposure necessary for successful project management. Before examining how best to prepare to Project Managers for international projects, it is important to understand how successful intercultural interaction occurs. Intercultural communication, or the communication that occurs between two people of differing cultures, has many layers. Prior to the communication even occurring, ACH person brings his or her own constructs that exist as a result of the culture one is a part of. These schemata, or mental categories that humans create in order to make sense of the world around them, are fluid ideas that can begin as assumptions and grow with continued exposure. (Verne Beamer, 2011, p. 36) This means that an initial perception that one may have about a different culture, while important, can be developed through additional exposure and education. Once two people begin an interaction, each individual also contributes his or her own experiences, values, demeanor and language. You Saner, 2007, p. 191-219) These driving forces can cause one interaction to be perceived in multiple different ways depending on the backgrounds of each individual. Understanding the delicate nature of communication cross-culturally and how it can be strengthened by exposure to and education about the different culture provides insight in 4 to the importance of effectively trained Project Managers who can avoid unintentional missteps as a result of the communication’s complexity. Due to the critical nature of the role of International Project Managers, it is important o invest in their success through a 3 step phased introduction to both the role of International Project Manager as well as the culture with which they will be engaging. Phase 1: EX. Cultural Immersion Location: Corporate Office Duration: 1 to 4 weeks, depending on project complexity Details: There are two cultures into which new International Project Managers will need to be integrated – EX. Corporate Culture and the International Culture for which they will be leading. The purpose of Phase 1 is to integrate the PM in to EX. Culture. Throughout this 1 to 4 week phase, the PM will be introduced to our immunization systems, processes and procedures. Additionally, they will be provided exposure to our timeliness and interoffice communication. Finally, they will be introduced to the project that they will be leading and given an opportunity to work with key staff members on establishing initial timeliness. Expected Outcome: Project Manager gains fluency in EX. Corporate culture and their assigned Project Phase 2: Cultural Immersion Location: Both Corporate Office and International Offices 5 Attendees: New PM, Training Manager, Cultural Communication Consultant, Translator, Cultural Host Duration: 2 weeks (depending on project and cultural complexity) Details: This is a new phase in the International Project Manager training that has been incorporated as a result of previous missteps by Imps which have resulted in lost business and lost time. Previous cultural exposure for Imps was limited to short training sessions and â€Å"on the Job† learning in host countries. Field experts in the business of Intercultural Project Management have determined that this kind of training is not sufficient and does â€Å"not meet the needs of managers who want answers to their particular expectations. † (Gale Group, 2004) Phase 2, will begin with 1 week of cultural education. This week will be tailored to the specific IMP and the country with which they will be working. A cultural communication consultant will facilitate the first week of training with focus on understanding the ‘M’s perception of the culture with which they will be working. Then, together, the IMP and the cultural anthropologist with identify the key differences between the new culture and the ‘M’s own. â€Å"The Lewis Model† will be used to help the IMP understand how to relate with the specific ultra and what obstacles may be presented. (Lewis, 2014) Imps will spend the second week in their host country. During this time, they will focus entirely on the new culture with which they will be working. Cultural Hosts in culture and customs. Depending on where the IMP will be located, exposure could consist of tours of the city; classes with local business 6 professionals; practice shopping, eating and negotiating as well as language exposure. If a translator will be used, this week will also provide ample opportunity for the IMP to build a relationship with the translator to ensure effective immunization is occurring between the two. Expected Outcome: Project Manager becomes comfortable in new Culture and becomes aware of any potential cultural obstacles that may need to be addressed. Phase 3: Putting it Together Location: Training Site Attendees: New PM; Training Manager; Senior International Program Manager Duration: 1 Week Details: This is a new phase in the International Project Manager training that provides the IMP with the opportunity to see another project at work. The IMP will be paired together with a Senior IMP whose project also crosses similar cultural lines. This week is designed to provide the IMP exposure to a successful project at work so that he can ask questions and understand how the relationship was developed. The schedule throughout this week will be designed to give the new IMP to both Senior IMP and his team but also to cross-cultured team members on the team. Through a strategic roundtable and facilitated two-way discussion, the new IMP will be able to build best practices and recommendations that can be incorporated in to his project. This time will also serve to build the relationship between the IMP and one of his errs, thus strengthening the support system available for the new IMP. Expected Outcome: IMP develops best practices and support system that he can use when taking over his new project. In conclusion, when done correctly, expanding business operations in to a culture that is different can be rewarding and lucrative. Intercultural interaction is a delicate endeavor that must be handled with care and precision to ensure that unintentional missteps do not permanently damage a working relationship. The social constructs that Project Managers and contract workers bring can be d iametrically opposed to hat of a host country’s cultural customs and expectations. In order for International Project Managers to be successful, it is critical that their immersion in to EX. Company culture is thorough and streamlined so that time and resources are not wasted on adapting to that culture instead of the international culture with which the IMP will be engaging (Phase 1). Additionally, the IMP must be provided with adequate exposure and training that supplies them with culturally specific guidelines that they can use when beginning their project (Phase 2). Finally, the IMP must also be revived with exposure to Ex.’s expectations of a successful project while also providing a support system that can be leveraged in times of stress or dissent. The Three Phased Training Plan presented satisfies each of these requirements and is the first step in revolutionize Ex.’s international business organization. References Hocking, L. (1995) . Managing Cultural Differences, Strategies for Competitive Advantage. Boston, MA: Addison Wesley Publishing Company. Verne, I. Beamer, L. (2011) . Intercultural Communication in the Global Workplace. How to cite International Project Manager Training Plan, Papers

Marketing Management SWOT Analysis

Question: Discuss about the Marketing Managementfor SWOT Analysis. Answer: Introduction Marketing management is important as the success is significantly dependent on overall marketing programs and strategies. The aim of this report is to assess the micro- and macro-environment of Starbucks to understand and evaluate real marketing problems of Starbucks. This report shall aid to formulate marketing plan based on the SWOT analysis conducted for Starbucks. Background of Organisation Starbucks is one of the largest coffee chain retailers in the world. The organization was established in Washington by Jerry Baldwin and Gordon Bowker. The company sells high quality coffees, tea, snacks and other food and beverages (Starbucks.com 2017). The company aims to achieve product innovation and high quality services for long-term customer retention. Starbucks targets the customers based on their habits. They target upper class, educated and wealthy people who can afford the products and services of Starbucks. The company operates in 66 countries and has a strong worldwide presence with 22,000 retail stores (News.starbucks.com 2015). They have grown rapidly in the US and expanding in other international locations to increase revenue (Starbucks.com 2017). Competitor Analysis Starbucks faces intense competition from direct and indirect competitors. A few direct competitors are Costa Coffee, Caribou Coffee and Highlands Coffee as coffee is the core product for it. These coffeehouses have premium services and facilities to provided maximum customer satisfaction. A few indirect competitors for the firm are McDonalds, KFC and Dunkin Donuts who sell similar other products owning significant market share. These companies have been providing consistent food standard and offer varieties of soft drinks at lower prices (Mathe-Soulek and Roseman 2014). SWOT Analysis A SWOT analysis is conducted to review the internal environment of Starbucks as shown in Table 1. Strengths Premium quality coffeehouse chain Strong financial performance Strong growth and high market share Dominant position in the worldwide market Effective people management Weaknesses High dependence on coffee business Consumers unwilling to pay hefty prices Lack of unique products Accusation of violating fair trade principles Weak presence or force in countries except US Opportunities Global expansion of supplier network Introducing new products and co-branding Technological opportunities such as CD-burning service Expansion of retailer stores Expansion in emerging markets Threats Rising prices of coffee beans Intense competition from local and specialty coffeehouses Disruptions in supply chain Change in tastes and consumer preferences Trademark and copyright infringements Table 1: SWOT Analysis Source: Created by Author Strengths The main strength of Starbucks is that it is a premium coffeehouse chain despite the presence of fast food chains. The products sold at the store are excellent in nature. The intangible qualities such as high quality and brand image give it a dominant position in the global market (Starbucks.com 2017). Starbucks has a strong financial performance that helps it bag the number one spot for coffee retailer in the global market. The quarterly growth of 2015 was 5% or more (News.starbucks.com 2015). The company operates in 66 countries and has a strong worldwide presence with 22,000 retail stores (News.starbucks.com 2015). It values its workforce that makes the company a respected employer. According to the Fortune magazine, Starbucks is the fifth most admired company in the world where employees are happy to work (News.starbucks.com 2015). Weaknesses Starbucks has high dependence on the coffee business as it is the core product. Hence, the price of coffee beans determines profitability. The consumers are unwilling to pay hefty prices for a cup of coffee that deters plenty of customers (Wahba 2016). Starbucks is known for its products such as Frappuccino, big chocolate chip cookies and pumpkin spice lattes. However, other competitive companies sell similar products that make it difficult for Starbucks to sustain in the competition. It is necessary for Starbucks to diversify its product range (Lopez 2013). Starbucks has been previously accused for violating fair trade principles an impoverishing one third of the world farmers. Further, it has also been accused of violating tax payments in UK (Levitt 2015). The brand may have a strong foothold in US, both Middle East and Asian countries has a weak presence or force (Bond 2012). Opportunities The supplier network can be expanded to diversify the sources of inputs and not be dependent on a few suppliers. The company can also be less sensitive and be resilient against supply chain risks. As Starbucks has a strong brand image, it can introduce new products as it shall be perceived of the highest quality (Starbucks.com 2017). Also, co-branding strategies can maximize the value. For example, if Starbucks co-brands with McDonalds, consumer value can be maximized. Starbucks has a strong presence in US and it has an opportunity of expanding in emerging markets such as India, Singapore and others. The network of retailers can be significantly expanded so that greater consumer segments can be captured. There are technological opportunities to create differentiation like the company created a CD-burning service where customers could create their own music CD (Grhan-Canli et al. 2016). Threats Starbucks faces threat from the rising prices of coffee beans that adds to supply chain risk and profitability. Starbucks also faces intense competition from local and specialty coffeehouses and it is difficult to maintain a loyal clientele. The cheaper alternatives such as McDonalds and Dunkin Donuts can affect Starbucks directly. The changing tastes and consumer preferences can leave Starbucks afloat as they target a specific market. If the consumers choose to shift from tea and coffee to other beverages, it shall be a loss for the company. Starbucks has fought litigation against those misusing its brand and famous logo. It is beset with trademark and copyright infringements from the rivals (Starbucks.com 2017). Conclusion Although Starbucks has been leading the coffee industry, but it has been showing downward trends in market share and revenue. The competitors such as Caribou Coffee, McDonalds and others have been implementing marketing strategies successfully. Starbucks needs to utilize its business opportunities to sustain in the market. References Bond, S. 2012.Starbucks coffee sales weak in Europe. [online] Ft.com. Available at: https:///content/d14981d8-8fea-11e1-98b1-00144feab49a [Accessed 24 Feb. 2017]. Grhan-Canli, Z., Hayran, C. and Sarial-Abi, G. 2016. Customer-based brand equity in a technologically fast-paced, connected, and constrained environment.AMS Review, 6(1-2), pp.23-32. Levitt, T. 2015.Starbucks and Harris + Hoole share the dregs in ethical coffee rankings. [online] the Guardian. Available at: https:///sustainable-business/2015/apr/21/starbucks-caffe-nero-costa-tesco-ethical-coffee-rankings [Accessed 24 Feb. 2017]. Lopez, A. 2013.How Regional Coffee Chains Are Competing With National Heavy Hitters Like Starbucks. [online] Forbes.com. Available at: https:///forbes/welcome/?toURL=/sites/adrianalopez/2013/10/21/how-regional-coffee-chains-are-competing-with-national-heavy-hitters-like-starbucks/refURL=/referrer=/ [Accessed 24 Feb. 2017]. Mathe-Soulek, K. and Roseman, M. 2014. Consumer Perceptions of Nonnutritive Sweetened Coffee in the Quick Service Restaurant Industry.Journal of Food Products Marketing, 21(3), pp.293-305. News.starbucks.com, 2015.Fortune Names Starbucks 2015's Fifth Most Admired Company in the World. [online] Starbucks Newsroom. Available at: https://news.starbucks.com/news/fortune-names-starbucks-the-fifth-most-admired-company-in-world [Accessed 24 Feb. 2017]. Starbucks.com, 2017.About Us | Starbucks Coffee Company. [online] Starbucks Coffee Company. Available at: https://www.starbucks.com [Accessed 24 Feb. 2017]. Wahba, P. 2016.Starbucks raising prices to cover higher coffee costs. [online] Fortune.com. Available at: https:///2016/07/12/starbucks-prices-coffee/ [Accessed 24 Feb. 2017].